II. VISITORS OUTSIDE OF THE UNITED STATES
III. TYPES OF INFORMATION WE COLLECT
A. Personal Information
“Personal Information” is information through which you can be identified. We collect Personal Information that you provide voluntarily at FIREKEEPERS CASINO HOTEL Web Sites and FIREKEEPERS CASINO HOTEL. We also collect Personal Information that you provide voluntarily by e-mail, postal mail, telephone, in person, and by other means. Personal Information that we may collect through FIREKEEPERS CASINO HOTEL Web Sites includes your name, date of birth, postal address, e-mail address, telephone number, fax number, gender, credit card information, gaming activity, and your purchase and reservation information. In addition to the Personal Information listed above, Personal Information that we may collect at FIREKEEPERS CASINO HOTEL includes driver’s license number and state, social security number, passport information and naturalization information. When you complete a marker play application at any FIREKEEPERS CASINO HOTEL Web Site or FIREKEEPERS CASINO HOTEL we may also collect the name of your firm, your firm’s address and telephone number, your position with the firm, and banking information (including the name and address of your primary and secondary banks along with your account numbers). Some Personal Information described above is considered “Confidential Personal Information.” Confidential Personal Information includes your name associated with one or more of the following: date of birth, credit card information, driver’s license number, state ID card, social security number, passport information and naturalization information. Personal Information may also include your image in a live video feed that can be viewed on the FIREKEEPERS CASINO HOTEL Web Sites if you visit FIREKEEPERS CASINO HOTEL. We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources, including (1) e-mail address or postal address append services; (2) credit card verification and credit services; and/or (3) other resorts, casinos, or properties that are owned, operated, or affiliated with FIREKEEPERS CASINO HOTEL or its affiliates.
B. Non-Personal Information
“Non-Personal Information” is information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, your geographic location, and your movement within and interaction with the FIREKEEPERS CASINO HOTEL Web Sites, including what pages you look at and what information you download. When you visit FIREKEEPERS CASINO HOTEL Web Sites, our servers collect such Non-Personal Information. We use this Non-Personal Information for a variety of purposes including to generate aggregate statistics about visitors to FIREKEEPERS CASINO HOTEL Web Sites. In situations where it is possible to do so, Non-Personal Information may be linked to Personal Information.
C. Information Collected Utilizing Cookie Technology
D. Information Collected From Partners
E. Information Collected by Other Third Parties
Certain transactions and services offered while visiting FIREKEEPERS CASINO HOTEL Web Sites may be processed or provided by third parties under contract with us for fulfillment and other purposes. When your Personal Information is submitted to these third parties for such purposes, we require those third parties to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.
IV. HOW WE USE THE INFORMATION WE COLLECT
A. Uses by FIREKEEPERS CASINO HOTEL
1. Use for Marketing Purposes
We may use Personal Information and Non-Personal Information for our own marketing purposes, including notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text messaging, and other means. We will not permit Confidential Personal Information to be used for marketing purposes. If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us (see Section V below).
2. Use for Non-Marketing Purposes
We may use Personal Information, including Confidential Personal Information, and Non-Personal Information for purposes unrelated to marketing, including: (1) responding to your inquiries, complaints and other communications; (2) processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases; (3) contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities; (4) for statistical or demographic analysis; (5) for tracking reservations and corresponding hotel stays generated through our affiliate program and calculating and/or auditing commissions that may be paid in relation to a hotel stay; (6) to help improve FIREKEEPERS CASINO HOTEL Web Sites and services; and (7) to customize your experience at FIREKEEPERS CASINO HOTEL Web Sites. Opting-out of the use of your Personal Information for marketing purposes will not prevent your Personal Information, including Confidential Personal Information, from being used for non-marketing purposes.
B. Sharing within FIREKEEPERS CASINO HOTEL and with Affiliates
C. Sharing With Partners for Marketing Purposes
We may share your Personal Information and Non-Personal with our Partners for joint marketing efforts, or for our Partners’ own marketing purposes. Your Confidential Personal Information will not be shared with Partners for marketing purposes. If you do not want us to share your Personal Information with Partners for marketing purposes, you may opt-out of such sharing by notifying us (see Section V below). When we provide Personal Information to our Partners, we require those Partners to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided. To determine how Partners use the Personal Information they collect directly from you, or about you, from sources other than FIREKEEPERS CASINO HOTEL, please consult the privacy policies of our Partners.
D. Sharing With Partners and Other Third Parties for Non-Marketing Purposes
V. YOUR COMMUNICATION PREFERENCES
A. Establishing a Preference Account
We are committed to protecting the accuracy and confidentiality of your Personal Information and encourage you to tell us how you want us to communicate with you and let you know about special offers. By creating an FIREKEEPERS CASINO HOTEL Preference Account, you can view and update your Personal Information and chose your communication preferences. Your Preference Account gives you the ability to choose which FIREKEEPERS CASINO HOTEL and FIREKEEPERS CASINO HOTEL Web Sites you would like to receive communications from and how. Select from communications preference options including direct mail, e-mail, telemarketing, and text messaging.
B. How to Opt-Out
If you wish to opt-out of receiving solicitations from us, or do not want us to share your Personal Information with Partners, for marketing purposes, you can email us at email@example.com, call 1-877-FKC-8777, or write to:
FIREKEEPERS CASINO HOTEL
Attn: Marketing 11177 Michigan Avenue Battle Creek, MI 49014
If you do not want us to share your Personal Information among FIREKEEPERS CASINO HOTEL and FIREKEEPERS CASINO HOTEL Web Sites or Affiliates for marketing purposes, you may email us at firstname.lastname@example.org or call 1-877-FKC-8777.
Non-Personal Information and Personal Information, including Confidential Personal Information, collected by the FIREKEEPERS CASINO HOTEL Web Sites and FIREKEEPERS CASINO HOTEL is stored on secure servers. The secure servers are protected by firewalls and a multitude of other industry standard security measures. These security measures are instituted to ensure the protection of these secure servers from unauthorized access. However, no security system is impenetrable, and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach. Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination. We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that a consumer may utilize to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your information before we receive it. As a standard security practice, we will take reasonable steps, which are standard in the industry to ensure that the communication methods used to support the FIREKEEPERS CASINO HOTEL Web Sites do not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using an FIREKEEPERS CASINO HOTEL Web Site, it may be an indication that you need to upgrade your Internet browsing tool or application to a newer version that supports more secure communication methods.
VII. CONNECTIONS (LINKS) TO THIRD PARTY WEB SITES
VIII. PERSONS UNDER AGES 18 AND 21