FIREKEEPERS CASINO HOTEL LAUNCHES ALL-NEW ONLINE CASINO & SPORTSBOOK PLATFORM WITH ARISTOCRAT INTERACTIVE

FIREKEEPERS CASINO HOTEL LAUNCHES ALL-NEW ONLINE CASINO & SPORTSBOOK PLATFORM WITH ARISTOCRAT INTERACTIVE

BATTLE CREEK, Mich. (October 7, 2025)— FireKeepers Casino Hotel is proud to announce the launch of its all-new iGaming & Sports technology suite, provided by Aristocrat Interactive (TM), an industry leader. The suite powers FireKeepers’ new online Casino (iCasino) & Sportsbook, as well as its on-property Sportsbook. The upgraded FireKeepers iCasino app significantly enhances the digital experience, offering players more rewards, more games, more payment options, and more ways to Get Your Vegas On—all from the comfort of home.

A standout feature of the upgraded FireKeepers iCasino is the integration of the on-property Red Hot Rewards loyalty program, marking a game-changing moment for players.

“With Red Hot Rewards integration, players can now earn loyalty points while playing online and redeem them at FireKeepers Casino Hotel,” said Jim Wise, Vice President of Marketing & Sports-Online Gaming. “It’s a seamless connection between the online experience and our award-winning property.”

Key Features of the New FireKeepers iCasino & Sportsbook Include:
  • All-New Loyalty Program – Unlock even more value with personalized promotions, exclusive offers, and greater rewards, both online and on-property.
  • Red Hot Rewards Integration – Link your Red Hot Rewards account to earn points while you play online, then redeem them for dining, hotel stays, gift shop purchases, and more at FireKeepers Casino Hotel.
  • Expanded Game Library – Discover the hottest online slots, table games, and live dealer options.
  • Expanded Sports Markets – Bet on more sports and more ways to win, including same-game parlays, player props, live betting, and more.
  • Smarter Payments, Faster Play – Take advantage of more flexible deposit and withdrawal options, designed for quick, secure, and convenient transactions.
  • Sleek New Design – A user-friendly interface that makes navigating, playing and cashing out smoother than ever.


Drawing on FireKeepers Casino Hotel’s 16-year legacy of excellence in gaming, hospitality, and entertainment, this new platform delivers the same energy, innovation, and commitment to player experience to the digital space.

“We’ve listened closely to our players’ feedback and worked tirelessly to build an upgraded platform that reflects the quality, integrity, and service FireKeepers is known for,” said Jason Kopka, iGaming Manager at FireKeepers Casino Hotel. “From game selection to user experience and rewards, this new platform was designed to meet and exceed our guests’ expectations.”

Visit igaming.firekeeperscasino.com or download the FireKeepers iCasino app from the App Store or Google Play to experience the all-new FireKeepers iCasino & Sportsbook today. New players can unlock up to $750 in iCasino rewards on their first deposit, plus enjoy a sportsbook bonus: Bet $10, Get $50 in Free Bets!

FireKeepers iCasino is available to players 21 and older located in Michigan. Gambling problem? Call the National Council on Problem Gambling: 1-800-GAMBLER.

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About FireKeepers Casino Hotel
FireKeepers Casino Hotel, conveniently located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been acclaimed as the Best Casino by audiences in Michigan and Indiana. Furthermore, it has garnered over 30 awards in the Casino Player Magazine's Best of Gaming 2024 Native Midwest category, including the esteemed title of Best Overall Gaming Resort, and has also been awarded Best Overall Dining by Casino Player Magazine’s Best of Dining & Nightlife, affirming its status as a premier destination for gaming and dining alike. FireKeepers has been recognized on Glassdoor's Best Places to Work list, as a Best-in-State Employer by Forbes, and Employer of the Year by the Michigan Works! Association. Additionally, it was chosen as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers' signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence and was awarded a AAA Four Diamond designation. The property features 2,700 slot machines, 63 table games, and a 21-table live poker room. FireKeepers’ resort-style hotel has been rated AAA Four Diamond for ten consecutive years and offers 446 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship, an EPSON Tour-Road to the LPGA golf event. For more information, visit FireKeepersCasino.com.

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi. For more information on the NHBP, visit nhbp-nsn.gov.

About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online RMG business division and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems. For more information visit: aristocratinteractive.com.
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