FIREKEEPERS CASINO HOTEL GETS ITS VEGAS ON FOR ALL TO SEE WITH DAZZLING NEW MEGA MARQUEE

(Battle Creek, Mich.) May 2, 2024 — FireKeepers Casino is proud to announce the installation of a monumental new digital sign, introducing a dramatic brand presentation daily to the thousands of people traversing I-94 in either direction. Standing at an impressive height of 99 feet 6 inches, towering almost twice as high as its predecessor and surpassing even the heights of the Casino’s hotel towers, this stunning marquee is set to reshape the visual landscape of digital advertising in Michigan.  Crafted with cutting-edge Samsung XPR-E LED panels, boasting a remarkable pixel pitch of 10.4 millimeters, the marquee showcases an unprecedented resolution of 1056 x 1392 and a total pixel count of 1,469,952 pixels. Its expansive LED display spans approximately 36 feet in width and 48 feet in height, delivering unparalleled clarity and visual impact.

"We are thrilled to unveil our new marquee, which sets a new standard for size, clarity, and sophistication in Michigan," stated Jim Wise, Vice President of Marketing at FireKeepers. "This state-of-the-art installation brings the Vegas-like experience that patrons expect from FireKeepers, elevating our brand messaging presence to new heights."

The success of this project was made possible through the collaborative efforts of Michigan businesses. Metro Signs and Lighting, based in Warren, Michigan, spearheaded the project, working in collaboration with Hoffman Brothers Inc., Swan Electric Company, Moore Trosper Construction Company, Buck's Crane, Western Tel-Com Inc., and Elite Welding and Fabrication.

Video from the Marquee Unveiling Event can be viewed here: https://youtu.be/xODXWbvNh0Y

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FireKeepers Casino Hotel, conveniently located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been acclaimed as the Best Casino by audiences in Western Michigan and Northern Indiana. Furthermore, it has garnered over 30 awards in the Casino Player Magazine's Best of Gaming 2023 Native Midwest category, including the esteemed title of Best Overall Gaming Resort, affirming its status as a premier gaming destination. FireKeepers has been recognized as a Best-in-State Employer by Forbes and Employer of the Year by Michigan Works! Association. Additionally, it was chosen as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers' signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence and awarded a AAA Four Diamond designation in 2023. The property features 2,900 slot machines, 63 table games, and a 26-table live poker room. FireKeepers’ resort-style hotel has been rated AAA Four Diamond for nine consecutive years and offers 446 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship, an EPSON Tour-Road to the LPGA golf event. For more information, visit firekeeperscasino.com.

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi. For more information on the NHBP, visit nhbp-nsn.gov.