CHANGE… FOR THE BETTER! FIREKEEPERS LAUNCHES NEW CHARITABLE INITIATIVE

(Battle Creek, Mich.) Oct. 4, 2022 — Continuing its commitment of giving back to the community, FireKeepers Casino Hotel will collect loose change and slot machine vouchers to donate to local charities. Starting October 5, there will be collection boxes around the casino floor where guests will be able to drop loose change and slot machine vouchers. Quarterly, the casino will donate all the money collected to various charities around the area.

Charities that will benefit from the loose change initiative will change regularly, but will include non-profits such as the Haven of Rest Ministry, South Michigan Food Bank, and SAFE Place, among other local charities. Since opening, FireKeepers has focused on reinvesting in the community, by supporting hundreds of charitable endeavors throughout Michigan and neighboring states with in-kind donations and sponsorships. The company’s most significant investment is The Fire Hub restaurant in downtown Battle Creek, which opened in 2017, and combines a restaurant and bakery with an adjacent dignified Kendall Street Food Pantry, operating as an agency of the South Michigan Food Bank.

“Giving back has become the identity of FireKeepers Casino Hotel. From our multiple food, coat, toy and blood drives FireKeepers Casino Hotel has consistently helped our neighbors in need” stated FireKeepers VP of Marketing, Jim Wise. “This loose change initiative is just another way that we will help give back to local charities. We encourage guests to drop their loose change or slide the slot machine vouchers in the boxes!”

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FireKeepers Casino Hotel, located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2022 Native Midwest category, include Best Overall Gaming Resort. FireKeepers was recognized as 2019 Employer of the Year by Michigan Works! Association and was also selected as one of the Best Casinos to Work For by Casino Player Magazine. FireKeepers' signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence. The property features 2,900 slot machines, 70 table games, and a live poker room. FireKeepers offers a AAA-rated Four Diamond resort-style hotel with 446 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship a Symetra Tour-Road to the LPGA golf event. For more information, visit www.firekeeperscasino.com.

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.