FIREKEEPERS CASINO HOTEL ANNOUNCES NEW YEAR’S EVE PLAN

(Battle Creek, Mich.) Nov. 5, 2020 — With a sharp focus on controlling volumes and protecting guests and Team Members, FireKeepers Casino Hotel will implement the unheard of concept of closing to the public on New Year’s Eve night. Traditionally one of the busiest nights of the year, FireKeepers will close to the public starting at 3 p.m. and shift its focus to a property-wide, invitation-only evening. The closure will conclude at 7 a.m. on New Year’s Day, when guests can begin to double their fun with the start of a day-long Double Points promotion!

This decision comes as FireKeepers has traditionally packed the house with New Year’s Eve revelers and gamers alike, featuring an Event Center party with an awesome band, dancing and more. “This is not the year for that type of event,” stated Jim Wise, FireKeepers Vice President of Marketing. “With our occupancy constraints due to social distancing, we can’t be the place where the public goes to party this year. We will instead close to the public, avoid potential traffic nightmares and extended delays to enter the building. Our goal is to advise the public well in advance to allow them to make other New Year’s Eve plans; while we focus on hosting a safe, socially distanced gathering.”

Everyone is welcome to attend the daytime events on New Year’s Eve. From 8 a.m. – 10 a.m., FireKeepers will start your day with free donuts and coffee in the main casino lobby. Starting at 9 a.m. and continuing until 3 p.m., every 15 minutes, one guest with a Red Hot Rewards card in play at any slot machine will win $2,021 in Red Hot Credits. Overall, there will be 25 winners and a total of $50,525 in credits given away.

Guests can still get their hands on exclusive New Year’s Eve swag with a koozie giveaway beginning at 12 p.m., while supplies last. FireKeepers will also celebrate the day with $2 cans of Truly, Budweiser and Bud Light from 12 p.m. – 3 p.m.

Entrances will close at 3 p.m. on New Year’s Eve, and guests will have until 4 p.m. to leave the property. Doors will reopen to the public at 7 a.m. on New Year’s Day for a lucrative Double Points promotion.

There will be no shortage of excitement in the final days of 2020. On Saturday, Dec. 26, FireKeepers will be giving away more than $140,000 in prizes – including a 2021 Chevrolet Trailblazer and Tahoe! On Wednesday, Dec. 30, slot players will have a chance to win a share of $53,000 in CASH!

Check out all the ways you can win at FireKeepersCasino.com.

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FireKeepers Casino Hotel, located just off Interstate 94 at Exit 104 in Battle Creek, MI, has been named Best Casino by audiences in Western Michigan and Northern Indiana, plus earned multiple awards in the Casino Player Magazine Best of Gaming 2020 Native Midwest category, including Best Casino and Best Sportsbook. FireKeepers was awarded as a Best-In-State Employer 2020 by Forbes. FireKeepers' signature restaurant, Nibi, is a recipient of the Wine Spectator Best of Award of Excellence. The property features 2,900 slot machines, 70 table games, sportsbook, live poker room, and bingo room. FireKeepers offers a AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multi-purpose event center, six distinctive dining destinations, and multiple lounges. Driven by high demand, construction on a second hotel tower is underway and expected to be complete in early 2021. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship a Symetra Tour-Road to the LPGA golf event. For more information, visit www.firekeeperscasino.com.

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.