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Four Diamonds

Press Room


(Battle Creek, MI.) December 4, 2015- FireKeepers Casino Hotel is excited to announce the opening of a glittering new addition to the property, a Swarovski jewelry store.   Located in the main lobby, Swarovski designs, creates, and markets high-quality crystal product collections, perfect for an exceptional gift.

“We are excited about the addition of Swarovski to the property,” states Brian Decorah, Chief Executive Officer at FireKeepers Casino Hotel. "Swarovski is an industry-leading brand that will provide our guests with the upscale products and services that our guests have come to expect." 

Swarovski is another shinning addition to FireKeepers retail and its opening just in time for the holiday season. Guests can choose from a variety of high-end items such as jewelry, accessories, decorative items, ornaments and figurines. Naturally brilliant, the fashionable silver-tone necklaces, bracelets, and earrings have proven to be highly popular.  Guests are also able to use their earned points at the store to purchase the perfect gift. Swarovski features new collections at various times throughout the year, check out the new Winter Collection now! 

FireKeepers Casino Hotel is located just off Interstate 94 at Exit 104 in Battle Creek, Mich. The property features a 111,700-square foot gaming floor with 2,900 slot machines, 70 table games, a live poker room and bingo room. FireKeepers offers a AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multi-purpose event center capable of seating up to 2,000 guests, six distinctive dining destinations, multiple lounges and entertainment venues. FireKeepers is the title sponsor of the June Sprint Cup Series race at Michigan International Speedway, the FireKeepers Casino 400. 

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.