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Press Room

Scientific Games Launches Play4Fun Network™ with FireKeepers Casino Hotel

LAS VEGAS – May 21, 2015 – Scientific Games Corporation today announced the launch of their Play4Fun Network™ social gaming platform with Firekeepers Casino Hotel in Battle Creek, Mich.

The launch of the Firekeepers Casino Play4Fun Network social casino platform combines with the previously launched SG Universe Mobile Concierge to enhance the casino’s ability to build an engaged online player community. Firekeepers will leverage the SG Universe products to entertain players between trips to the casino floor via a branded web portal and the casino’s customized native iOS® and Android® apps. The Firekeepers social casino platform is anchored by casino content from the Williams game development studio wrapped in player-proven social casino features, with casino games from Bally and Shuffle Master expected to launch this summer for players on the Firekeepers Play4FunNetwork.

Bob Hays, Vice President Commercial, Interactive at Scientific Games, said, “Extending our relationship with Firekeepers is an exciting opportunity for our SG Universe product suite. Play4Fun Network gives both current and future players in the Firekeepers database the opportunity to enjoy compelling casino games online and through their personal mobile devices, all under the casino’s brand, while giving the marketing team at Firekeepers cutting-edge mobile marketing capabilities with which to engage their online player community.”

Jim Wise, Vice President of Marketing for Firekeepers Casino, said, “We are pleased to introduce FireKeepers extensive database of guests to the launch of our branded social casino. We expect the Play4Fun offering to enhance our entertainment options and attract new social gamers  by leveraging the popular land-based gaming content our players love from the Bally, Barcrest, Shuffle Master and Williams game studios in an exciting web and mobile social casino environment.”

FireKeepers Casino Hotel is located just off Interstate 94 at Exit 104 in Battle Creek, Mich. The property features an 111,700-square foot gaming floor with 2,900 slot machines, 70 table games, a live poker room and bingo room. FireKeepers also offers an AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multipurpose event center capable of seating up to 2,000 guests, six distinctive dining destinations and multiple lounges and entertainment venues. For more information visit http://www.FireKeepersCasinoHotel.com.

FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.